At the Universal Brands showcase event kicking off Toy Fair 2017 in NYC, tons of merchandise from the upcoming Despicable Me 3 movie were on spread. One of the notable pieces targeting adults was the Minions X Puma Sportstyle collaboration scheduled to drop this fall.
This almost cool dad was able to get a close-up look at the pair and they are serious! Thankfully, Puma did an awesome job of weaving the whimsycal fun of the Minions characters with a grown-up design..
According to Heiko Desens, PUMA Creative Director for Sportstyle, “We’re very excited to have partnered with the Minions for a collaborative collection. Their mischievous and playful nature fits the PUMA DNA to a T. Apart from their zest for life and endearing character, they inspire us in many ways; they’re extremely
hardworking and passionately creative. We welcome the Minions to the PUMA Family.”
There’s no word on pricing yet but for now, check out the detail of the collaboration project.